Consistent Revenue Execution
Core processes and practical tools that help your team execute consistently to grow your revenue.
The Surround System
Why We Created the Surround System
After 30 years of helping organizations adopt new technology and 14 years working closely with sales teams, I’ve seen it all—from cutting-edge tech advancements to game-changing sales strategies. I've partnered with companies like Salesforce and Salesloft to help businesses gain a complete view of their customers, streamline sales workflows, and achieve real revenue orchestration.
But here’s the thing: despite all the tools, processes, and methodologies out there, many sales organizations still lack the basics—consistency, accountability, and core principles that make a sales team resilient, no matter what changes come their way. That’s why I developed the Surround System—to help sales teams build a strong foundation that supports growth and stability through every twist and turn.
Bill Galfano, Founder & CEO
What is the Surround System?
Let’s keep it simple. The Surround System isn’t flashy. There’s no clever acronym or reinvented sales strategy. It’s an investment in building the right surroundings for your sales organization to hit your growth goals.
The Surround System is delivered as an annual program that is facilitated by an expert consultant who runs annual, quarterly, and monthly workshops, all designed to evaluate and prioritize areas of focus when implementing the system. And more than a consultant, the Surround System includes access to the online platform where you'll find video tutorials, written guides, downloadable templates, and demos to support you every step of the way.
The Surround System focuses on core processes with easy-to-understand concepts and practical tools that help your team execute consistently and grow your revenue. There are five key elements: Territory, Prospecting, Pipeline, Forecasting, and Technology—all wrapped together to support your growth journey.
What to Expect
The Surround System is built for executives and senior revenue leaders, but there’s something valuable here for everyone—from managers to individual contributors. However, for real change, commitment must come from the top—from C-suite executives and revenue leaders ready to surround their teams with the best processes and tools.
Expect to be an active participant in annual and quarterly workshops, as well as monthly check-ins. Accountability is critical to making sure you’re on track to achieve the revenue growth your business deserves.
Let's talk.
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